Jun 20, 2022
In General Discussion
The running man they are not extravagant brands that only seek to be part of our daily lives . They are honest, and they are proud of their ethics and their way of doing things. Muji. Ikea. Dove. The protector brands with this personality b2c email list seek to be a kind of shield against dangers and protect their customers and their families. Sanex. Danone. Volvo. The creator creative brands like to try new things, and they represent a tool for their customers b2c email list to express their creativity and imagination . Lego. Adobe. Manzana. The explorer an explorer brand loves freedom and wants its customers to discover the world for themselves and live new and exciting experiences. Jeep. Airbnb. The northface. The rebel these brands are independent and radical , and position themselves as an alternative to the mainstream. Harley davidson. Diesel. The lover brands based on this archetype are passionate and create a b2c email list b2c email list lot of attraction. They seek to become an object of desire, giving great importance to the aesthetic part of their products and services . Nespresso. El secreto de victoria. Chocolate value. The b2c email list magician they are brands that seek to create something special. They are charismatic, visionary, transformative and inspiring . Pixar. Disney. Axe. Leader leading brands convey a sense of power . They like to be in control, promote stability and order, and are not carried away by emotions. Amazon. Hugo boss. Microsoft. The jester these brands are playful, spontaneous and b2c email list use humor . Ben & jerry's. Skittles. Fanta. The wise they are brands that seek the truth above all things , which is why they become reliable sources of information, offering knowledge and continuous learning. Cnn. b2c email list Google. Tedx. This methodology turns out to be really inspiring, since it is an art to identify which is the most suitable to develop and position your brand. You just have to recognize which is the one that best suits that feeling you want to convey and which one could make you connect better with your target audience . Also think about your competition, and if you can identify any of these archetypes in them.