That during the last quarter, 42% of customers used different online channels and tools to contact the company, only 8% of the survey participants indicated that they would use social networks for this purpose. This apparent disconnection in Social Media may be the result of improper use of 2.0 channels by brands. According to Hugh Stephen of Dialogue Consulting, companies use social networks as a direct marketing channel, not as a means to connect with their target audience.
For their part, users resort to this medium as a way to be in contact with their family and friends, so they do not accept interference by brands. To be able to make a return on their investment, Stephens highlights the need for brands to design integrated campaigns, taking into account the nature of each channel, and that really motivate customers to participate. It is Canadian Hospitals Email List also important that companies evaluate the suitability of their presence on social channels, and allocate their resources only to those areas that are really appropriate. Inevitably, brands want to sell, and users are looking for entertainment, fun and interactivity, as well as some kind of economic advantage, along with respect for their privacy; hence the difficulties of understanding. In this case, it is up to the brands to give in, if they want to obtain positive results.
In Social Media, it is the customers who have the last word. By Writing News MOBILE MARKETING May 7, 2013 The number of SMEs that approach mobile technology is increasing Tags mobile SMEs marketing technology read later favorites 0 ads Royal Communication Marketing and Communication Agency. 15 years innovating for brands Large companies have been the first to approach mobility, investing more and more of their resources, but SMEs are determined not to be left behind. New data from Constant Contact reveals that 66% of SMBs in the US are already using mobile technology.